Phaver (SOCIAL): User-Centric Social Media in a Web3 World
What is Phaver (SOCIAL)?
Phaver (SOCIAL) is a decentralized social media platform that puts control back into the hands of users. Unlike traditional platforms where large corporations own the content, Phaver uses Web3 technologies to ensure that users have ownership of their posts and data. Web3, often referred to as the next generation of the internet, focuses on decentralization and blockchain technology, giving people more control over their online experiences.
Phaver aims to blend the best features of social media with the benefits of blockchain, creating a more open, secure, and transparent platform. It offers a space where users can share, discover, and interact with content, but with a fundamental difference - users truly own their content, and they have the ability to earn rewards for their contributions.
Who Created Phaver (SOCIAL)?
Phaver was co-founded by a talented team of professionals, each bringing years of experience in their respective fields. Let’s take a closer look at the key players behind this platform:
● Joonatan Lintala, Phaver’s CEO, co-founded the platform. He previously worked at Google and was employee number seven at Smartly.io, where he built and led global sales teams. Joonatan played a crucial role in expanding the company's operations into the U.S. market. He also serves as a board advisor to Shook Digital, a TikTok marketing partner, and Pomar, a shoe brand.
● Tomi Fyrqvist, Phaver’s Ecosystem CFO, co-founded the platform and brings a wealth of financial expertise. He has worked at Goldman Sachs, Alibaba, and AXA Ventures Partners. Tomi also led global business development at Daraz, an Alibaba-owned e-commerce company in South Asia.
● Carlo Hyvönen, the CTO and another co-founder, has over a decade of experience as a full-stack developer. Before co-founding Phaver, he worked at Veikkaus, a real money gaming company, where he led machine learning efforts and developed a recommendation system for over two million customers.
● Tom Hämäläinen, Phaver’s Head of Analytics, also co-founded the platform. He previously co-founded Coinmotion, Finland’s largest crypto payment service provider. Tom has extensive experience in full-stack development and is skilled in Solidity, a programming language used for developing smart contracts on the Ethereum blockchain.
What VCs Back Phaver (SOCIAL)?
Phaver has attracted significant attention from investors, securing backing from several major VC firms such as PolygonVentures, Swissborg, NomadCapital, SymbolicCapital, Dao5, Foresight Ventures, Factor, AlphaNonce, and many more.
How Phaver (SOCIAL) Works
Lens Protocol Integration
One of the standout features of Phaver is its integration with Lens Protocol, a decentralized social graph protocol built on the Polygon blockchain. Lens allows users to own and control their data, making it perfect for a platform like Phaver that focuses on user empowerment. With Lens, Phaver users can create profiles, share content, and interact with other users, all while maintaining full control over their data.
When users post content on Phaver, it’s stored on the blockchain via the Lens Protocol. This ensures that the content is immutable (cannot be changed or tampered with) and that the user has true ownership of their posts. This is a significant departure from traditional social media platforms, where the company behind the platform typically owns user content.
Farcaster Integration
Phaver also integrates with Farcaster, a decentralized social network protocol that aims to provide a more open and flexible framework for online interaction. Farcaster gives users more freedom in terms of how they interact with the platform and ensures that users can maintain control over their identity and content across different dApps.
With Farcaster, Phaver users can easily connect with others in the decentralized social space, extending their reach beyond just the Phaver platform. It also provides more flexibility in how users share and interact with content, further enhancing the decentralized social experience.
Mocaverse Integration
Another exciting integration on Phaver is with Mocaverse, an NFT-powered ecosystem by Animoca Brands. Mocaverse offers a unique feature by allowing users to share content through NFTs, adding another layer of ownership and monetization for users. This means that Phaver users can mint their content as NFTs and potentially sell or trade it, opening up new revenue streams and making the content creation process more valuable.
NFTs on Phaver serve as a unique form of social currency, giving users the ability to create and own rare digital items while building a more interactive and engaging community.
Cyber Integration
Phaver is also connected with Cyber, a Web3 search engine that focuses on decentralization and privacy. Cyber allows Phaver users to discover content and interact with other users through decentralized search functionalities. Unlike traditional search engines that rely on centralized algorithms, Cyber ensures that search results on Phaver are transparent and free from manipulation. This gives users more trust in the content they find and allows for more authentic interactions.
Sharing Content
On Phaver, sharing content is at the heart of the platform’s user experience. With integrations like Lens Protocol, Farcaster, and Mocaverse, Phaver allows users to share various forms of content, whether it’s text, images, videos, or NFTs. Since the content is stored on the blockchain, users maintain ownership and control over what they post.
Additionally, the decentralized nature of Phaver ensures that there’s no censorship or content manipulation by a central authority. This gives users more freedom to express themselves and share ideas without the fear of their content being removed or altered by a third party.
Discovering Content
Discovering content on Phaver is also a unique experience compared to traditional social media. With the integration of Cyber, users can search for content in a decentralized and transparent way. This ensures that the content they find is authentic and not influenced by algorithms that prioritize ads or paid content.
Phaver’s discovery features also allow users to explore content across different dApps and protocols, making it easier for them to connect with others in the Web3 space. This cross-platform integration enhances the overall user experience and creates a more interconnected and decentralized social ecosystem.
In-App Tokenomics
Phaver’s in-app tokenomics are designed to reward users for enhancing the app experience. Users can earn points by creating and curating content, similar to liking or upvoting posts in other apps. This includes "casting points" to make posts more visible to others. Soon, users will also be able to cast points on their own posts to boost their reach.
To ensure fair participation and prevent cheating or people making multiple accounts to gain more points, Phaver requires users to meet certain criteria before they can redeem their points for Phaver Tokens. Additionally, Phaver Cred, a credibility score, is assigned to users based on their on-chain assets like NFTs. These assets are unique and hard to fake, making it more difficult for people to manipulate the system.
Phaver Cred also determines a user’s level in the app, which is similar to how frequent flyer programs work. Higher levels unlock special perks, like access to free stakes and a higher monthly limit for redeeming points into tokens. This system is designed to discourage harmful behavior, like farming points, and instead rewards users who are genuinely active and contributing positively to the platform
For brands and projects, Phaver is expected to introduce advertising features in 2024. Brands will be able to purchase points to boost their visibility in the app. These points can be bought using Phaver’s native tokens, and a portion of the revenue from fiat payments will be used to support token demand.
In addition to earning points, users can also buy and hold Phaver Tokens, known as SOCIAL. Holding SOCIAL provides benefits like higher credibility scores, increased point-to-token conversion limits, and access to exclusive perks, such as VIP support and early access to new features.
Phaver users can also buy points with SOCIAL tokens, which is often more affordable than using traditional in-app purchases. This helps create a demand for tokens within the ecosystem, encouraging users to hold and spend SOCIAL.
Phaver has also launched its own NFTs, called "Phaver-Up NFTs," to strengthen its on-chain economy. These NFTs provide additional benefits like higher point rewards, exclusive features, and access to a gated community where users can receive direct support and early insights from the Phaver team. The NFTs were distributed through weekly auctions, and more than 17,000 users were eligible to mint them.
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Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.
