From Mexico to Spain: World’s Strategic Expansion Plans Set to Boost Crypto Accessibility Worldwide

• In Brazil and Colombia, World’s app and iris scanning technology have secured over 998,000 combined users.
• World’s global user base has reached 20 million, facilitated by the distribution of 395 million tokens to date.

World, previously known as Worldcoin, is actively expanding its operations in Latin America. The company, led by Sam Altman, has recently announced its expansion into Mexico. In Mexico alone, World has added 450,000 users this year, thanks to its new technology for verifying human identities.

Globally, World reports that 20 million people have downloaded its mobile app, World App. The company also plans to re-enter the Spanish market in 2025, with a promise to enhance personal data protection measures. 

In Latin America, more than 10 million users have verified their identities through World’s World ID platform.

Ahora, más de 20 millones de personas usan World App para verificar su humanidad en línea de forma anónima y para acceder a la economía digital.

Gracias 🫶 pic.twitter.com/izJqhk9Vpz

— World Latam (@world_latam_) December 19, 2024

Following CNF Worldcoin reports , the company also noted substantial usage of its mini applications, with around 5 million daily openings and over 8 million daily impressions across its network.

A distinct aspect of World’s technology involves iris scanning through devices called Orbs. This method confirms that users are individual humans without requiring personally identifiable information. The system encrypts iris images, sends them securely to the user’s phone, and deletes them from the Orb device promptly after verification.

In Brazil, more than 773,000 individuals have downloaded the World App, and 225,000 have verified their identities through iris scanning. The company has distributed approximately 395 million tokens so far.

In Colombia, World App has become the most downloaded financial app as of October, making Colombia the second largest user base in the Americas. The app provides users with tokens as rewards, which can be converted into cash. 

“The mail is only for backup in case the phone is reset so as not to lose the coins earned. The app pays per token, that is, they deliver 25 coins, which are deposited in the application after 24 hours, which are then exchanged for money. To date, the exchange rate has increased, as some people charged 200,000 cop weeks ago and today they are charging 300,000 cop”, explained users to the newspaper Crónica Uno.

Recently, the exchange rate for these tokens has increased, resulting in greater financial returns for users.

This expansion across Latin America not only reflects the growth of World but also underscores the company’s commitment to providing secure and private access to the digital economy, enabling more individuals to engage in economic activities online without compromising their personal information.