Casio Tips Polygon for G-Shock NFTs Amid Big Brand Partnership Spree

• Polygon is experiencing a boon in big brand partnerships.
• The latest brand to join the fray is Casio.
• The Japanese electronics giant has unveiled an NFT-based community project on the Ethereum scaling network.

Polygon and Polygon-based projects have inked several big-name partnerships in recent weeks, with the trend showing no signs of slowing down. 

Following recent partnerships with the Bank of Italy , Amazon , the International Basketball Federation (FIBA) , and Lufthansa , Casio has now selected Polygon for its entrance into the world of Web3 with a focus on its G-Shock lineup.

NFT Fans Urged to Watch This Space

In a press release on Tuesday, September 5, Japanese electronics giant Casio announced the launch of Virtual G-Shock, a community-based project on Polygon to expand its customer base and usher its line of mechanical shock-resistant watches into the metaverse.

Speaking on its decision to launch its project on Polygon, Casio touted the Ethereum scaling solution as the “natural and logical choice” due to its speed, which allows for a seamless experience.

Casio intends to release a limited free-to-mint collection of G-shock Creator Pass NFTs as part of the project. The collection of 15,000 NFTs will grant holders access to the Virtual G-Shock Discord server to participate in several community events, including co-creative projects with Casio. 

According to the firm, the first co-creative project will see community members make submissions for the G-Shock Creator Pass design. Casio revealed that the winning design, as voted on by the community, will serve as the design for the pass. 

Casio’s Virtual G-Shock project comes after the firm filed a trademark application covering virtual clothing and watches, NFT-backed media, stores for virtual goods, and more on August 22. 

In its recent press release, the company asserted that the Virtual G-Shock project marked “the beginning of the new virtual experiences that Casio will deliver for G-SHOCK users.”

On the Flipside

• While interest in the metaverse remains, it has been pushed to the rear by AI in 2023.

Why This Matters

Casio is one of the most well-known electronics brands in the world. The firm claims to have shipped 100 million units of its G-Shock watch since its debut in 1983. Its partnership with Polygon promises to onboard millions more into the Web3 space and serves as a nod to Polygon’s scaling technology.

Read this to learn more about Polygon’s partnership with Lufthansa:

Lufthansa Pioneers NFT Loyalty Program on Polygon

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