Adidas partners with crypto fitness app Stepn, both NFTs and merch coming
The partnership between Stepn and Adidas will begin with an NFT collection. Physical merchandise is also planned, according Stepn.
The partnership will kick off with a batch of 1,000 NFTs called the Stepn x Adidas Genesis Sneakers collection. It's based on some of Adidas's "most iconic running silhouettes," according to a statement.
"This genesis collection is the first of a series of co-branded activities between Stepn and Adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," Stepn said in its statement.
The NFT collection is slated to drop later this week on April 17, via Stepn’s sister non-fungible token marketplace Mooar.
Adidas has previously forged crypto-related, web3 partnerships with Coinbase , Bored Ape Yacht Club and Bugatti.
Stepn is a move-to-earn web3 app that rewards users with cryptocurrency for walking or running. This is not the first time Stepn, which said it has 5 million registered users, has partnered with a shoe company. In 2022, Stepn partnered with Asics.
"That such a physical and digital - or ‘phygital’ - partnership between the most widely used lifestyle app and a global brand like Adidas are now a reality indicates the direction lifestyle rewards are going," Stepn CEO Shiti Manghani said in the company's statement.
Last week, Stepn airdropped bonus points worth a total of $30 million of GMT tokens.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Tesla Still Holds $776 Million in Bitcoin, No Sales Made
Solana hits $7.9 million all-time high in daily real economic activity
Share link:In this post: Solana’s daily economic activity surged to an all-time high of $7.9 million on October 22nd. A chart from Blockworks reveals that the network’s real economic activity has exponentially increased since the end of September. Most of the activity comes from tips (Jito) and priority fees, while base fees and vote fees account for the smallest share of the economic activities.
Ethereum blobs entered price discovery for the first time since August’s Dencun upgrade
Share link:In this post: The blob competition lasted for a short time, and it may be due to the Scroll airdrop event. L2s may change their behavior and their usage of Ethereum if blobs become too expensive. The event briefly raised L1 rent for the most active chains, with the biggest increase for Scroll and Base.
Prepare for the Next Big Altcoin Rally: These Are the 6 Must-Have Tokens to Invest in Now
Trending news
MoreCrypto prices
More
