Exclusive interview with BitRealms, the popular short drama distribution platform in the cryptocurrency circle: We want to be the Pump.fun of short d

The short play that was popular in Web2 has also "invaded" the cryptocurrency circle.

In recent days, Web3's first original short play "Back to the Future: I'm the King of Bitcoin", also known as "Reborn as a Cryptocurrency Boss", has landed on the Internet and quickly became a hot topic. Although the plot has been innovatively adapted and does not completely fit the historical truth, its cleverly implanted cryptocurrency stalks have made the audience laugh again and again. From the perspective of the male protagonist of the cool article, it has been wildly spread in the circle and quickly broke the circle. As of April 29, the total number of views on the entire network exceeded 1.5 million.

Stills and posters of "Back to the Future: I'm the King of Bitcoin"

Vertical screen short plays have been the hottest topic this year. Whether from the content of the short play or the super high returns of the issuer, this new content format has been a frequent guest in the hot searches on the entire network in the first half of the year. With the addition of token rewards, the gameplay of skits in the cryptocurrency circle is still being explored.

BlockBeats talked with BitRealms, the interactive entertainment content distribution platform, and found that they are currently looking at skits from a gaming perspective, and BitRealms is also following the route of Solana's super popular meme platform Pump.fun.

BlockBeats: How did the team come up with the idea of making a Web3 skit?

BitRealms: First of all, it is because our team has experience in the gaming industry and has production resources including skits. At the same time, based on our understanding of this industry since we entered the circle, large and small events, we believe that we are capable of interpreting some things in the past, and in a way that is not vulgar or vulgar.

In "Back to the Future: I'm the King of Bitcoin", this drama is actually a well-made industry-themed skit, and it does have the capacity to break the circle at present. We have also done market testing of the content in the past two days, including simple traffic on Douyin, which has grown very fast, and people inside and outside the circle are following it. So we believe that skits, as a form of content, can find resonance between skit enthusiasts and communities that are keen on cryptocurrency trading, which in turn stimulates incremental market space.

At present, we have cancelled the viewing channel of Douyin and placed the main entrance on the official website and official Twitter. Through the innovation and uniqueness of the content and the personal experience of cryptocurrency users, as well as our accurate grasp of market demand, coupled with cooperation with various communities and the reward mechanism in the game, we can increase user participation and stickiness. Since the launch of the skit content, we have observed a significant increase in clicks, which has now exceeded 1.5 million, and as of now we have not made any major traffic, all driven by the market.

BlockBeats: How many episodes has Back to the Future: I am the King of Bitcoin been updated? Are there any other short drama projects being prepared or produced?

BitRealms: From April 26 to May 4, five episodes are updated every day. Currently, 25 episodes have been updated, with a total of 50 episodes. There are indeed other web3-themed short drama projects in preparation, but the specific information is still confidential. It is expected to be launched in May, and we have reached content cooperation with Southeast Asian short video platforms such as Whistle and JoyReels to provide short drama content for the BitRealms platform. At the same time, more project parties are also welcome to come to BitRealms to release cooperative native short dramas.

BlockBeats: Can you introduce the Watch to Earn part to our readers?

BitRealms: After linking your wallet on our official platform, you will randomly receive tokens when watching the short play. The meme coin of Back to the Future: I am the King of Bitcoin is $IBOSS, which will be 100% randomly distributed to the users who watch it. If you are a user holding a Popcorn Pass, you will receive 15-30 times the tokens. $IBOSS is not a pure meme coin. Its consensus is not limited to everyone's commemoration of the first web3 content short play, but also the real C-end income after the short play breaks the circle. From these aspects, it is more of a content-driven meme-like asset.

$IBOSS dropped when users watch

In terms of how to determine whether users have actually watched the skit, we used PoKF (Proof of Key Frame) key frame proof technology, which verifies and rewards users using blockchain technology to increase the accuracy of user rewards and reduce fraudulent claims. We will integrate this consensus in subsequent apps. This innovative consensus will also benefit the B-side advertising sector and will continue to be developed.

BlockBeats: What is the overall operating model of the BitRealms platform? How will it develop in the future?

BitRealms: Currently, most users know our platform from skits, but in fact, skits are just a starting point and form for us. Our positioning is not just a Watch to Earn platform for short dramas in the cryptocurrency circle. BitRealms is more like a content-based launch platform in the form of skits, just like Pump.fun.

BlockBeats Note: Pump.fun is currently one of the Memecoin platforms with the largest traffic in the Solana ecosystem. On this platform, both project parties and individuals can deploy tokens at a cost price of less than $2. Related reading: " God disks are frequently released, what is the origin of Solana's largest Meme launch platform Pump.fun? 》

The hook and form are not the most important. Whether it is a short play, a cool article, or a game, through these forms, what we want to do is to assetize entertainment content to build and promote unique IP. BitRealms should be a decentralized distribution platform. Every third-party short play or game should have a meme coin. We believe that in this round of bull market cycle, the logic of VC-style narrative endorsement has been falsified. If it is like many projects that just do a lot of data for VC or to exchanges, use super high return expectations or air points to attract users to actively retain assets or frequently interact, the design process is too complicated, which is completely unreasonable. It is better to directly distribute the early assetized content to users. We believe that the real good product must be a simple and direct link so that more people can participate in it.

BlockBeats: Can you reveal some of BitRealms' profit models? For example, the Popcorn Pass popcorn card you mentioned earlier can help users speed up the "mining" efficiency. Is this the main profit model of the platform?

BitRealms: First of all, the popcorn coupons for "Back to the Future: I'm the King of Bitcoin" were all given out as preheating, so they didn't play a role in revenue this time. But we have also calculated that if we sell a total of 10,000 tickets, each at $1, then basically we can only cover a small part of the production cost to the producer or the producer. Of course, we can also choose to put this part of the revenue in the secondary market to provide liquidity. The popcorn pass card is more like a value-added service, which can significantly increase the token drop rate for users and enhance user participation and stickiness. Regardless of whether the platform takes a commission or not, the effect on the overall revenue is not large in the early stage.

The main profit model at present is the naming and sponsorship of other project parties. The project parties have the demand for customized content and scenes. For example, the project parties need to constantly stimulate users through activities in operation, and also need to expand the brand. When watching the skits, the audience can not only see the brand scenes related to the project parties, but also obtain the meme coins in the skits, and also drop the rewards of the project parties. This means that the project parties are in direct contact with users. Our role is a decentralized launch platform. The project parties put their rewards in skits or games to give to users.

BlockBeats: In other words, in addition to skits, the BitRealms platform will also launch many games, right?

BitRealms: Yes, we can already see a game called bitTreasure on our platform. It has been tested online. This game has been tested many times with multiple communities, such as the Rats community of Inscription, to ensure the optimization of the game experience. In terms of game mechanics, it is also a co-branded way. Players will explore multiple mining farm copies in the game. For example, players with Rats assets can enter the exclusive Rats game map by clicking on their account. Each player has a unique character and can earn points through game activities. At present, we are focusing on the short drama content.

BlockBeats: I noticed that BitRealms supported TON wallets when it entered the platform. Is there a plan to cooperate with TON chain on games in the future?

BitRealms: Our current complete account system will be compatible with most wallets after upgrading, whether it is EVM and Solana.

The current consideration is that we are a platform closer to C-end users, so the ecological environment on the TON side is more suitable for us. In our opinion, the current trend is to do some lighter content operations, which is more suitable for the current environment of the currency circle. Judging from the past situation on the TON chain, it is also more suitable for some light games and assets, so we are now actively communicating with the TON Foundation about our cooperation.

BlockBeats: In 2018, there was a blockchain video product called Huoniu Video, but it was only hyped for a short time and then returned to zero. What are the advantages of the BitRealms platform?

BitRealms: The market in 2018 does not have a complete economic closed-loop logic. The logic of the short drama itself is a fast-invasion model, which is implemented very quickly and is easy to implant for the project party. Similar to the first short drama "Back to the Future: I am the King of Bitcoin" ("Reborn as a Coin Circle Boss"), it is actually a filmed version of a cool article, and relevant plots or scenes can be inserted into the drama.

We know that some project parties may also have short drama resources. The links they make for short dramas are not that complicated. They may just provide content and bind users with the platform points model, or rely on a short drama to attract traffic and then directly issue coins. It seems that they are all shooting dramas and watching videos, but there are many ways to follow this link, and the development direction of each project party is different.

Our idea is that in the long run, as a content distribution platform, we will start from short dramas and games to form a large interactive entertainment section and maintain a close relationship with C-end users. Allowing users to participate in an early content project at a low cost, and then reasonably valuing the copyright/ownership of its content in the secondary market, will be more in line with a positive-sum game.

BlockBeats: Last question, it is said that there are some Easter eggs hidden in "Back to the Future: I am the King of Bitcoin" ("Reborn as a Coin Circle Boss")?

BitRealms: Yes, there is actually a hidden decryption game in it. All users who watch the short drama need to open the decryption website after watching all the plots. BitRealms will provide 1 Bitcoin and assets sponsored by partners as prizes to everyone. In addition, the first short drama "Back to the Future: I am the King of Bitcoin" ("Reborn as a Coin Circle Boss") on the BitRealms platform has reached a preliminary intention to cooperate on secondary distribution with traditional short drama platforms (Dianzhong Technology, Qimao, etc.), and will be launched on major short drama platforms within May. We will also feedback the income of Web2 to MeMe holders!

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