Interpretation of Oneness Labs: The $100 billion traditional game market is reborn with the help of blockchain securitization

Since 2018, Web3 games have been stirred up every time a cryptocurrency cycle comes, but they have never really taken off. Most Web3 games are short-lived and have not achieved mass adoption. Recently, due to the rise of the TON ecosystem, the gaming track has once again attracted attention. According to the TON Foundation market, compared with Axie Infinitys 2 million DAU at its peak, Notcoin quickly accumulated 6 million DAU during the mining stage. On May 16, just one hour after NOT went online on various exchanges, its market value quickly exceeded US$820 million.

But opportunities often appear when the old is replaced by the new. As the main entertainment and social life for 4 billion users worldwide, games cannot be absent in Web3, and the undervalued game track at this time may be the best place to capture value.

In this cycle, we also began to see game-changers with new solutions, among which Oneness Labs is a company worth paying attention to. They have a strong team and international resources, and their solutions are very unique - using the financial innovation and liquidity application of blockchain, through modular game intent layer solutions, high-quality running Web2 games can be directly released to Web3 without launching new blockchain game versions, breaking through the boundaries between a large number of players and real consumption in Web2 games and Web3, creating a new commercial realization model combining the game industry with Web3.

Oneness Labs uses blockchain technology and financial capabilities to securitize the traditional gaming market, which is worth $200 billion but has a very low level of financial securitization, on-chain, thereby amplifying the market size and wealth effect.

From the product side, Oneness modular components are embedded in online Web2 games, achieving high-frequency and high-reach conversion of billions of game players into Web3, and mapping the value of assets, users, and IP in the game to the chain, forming a new asset flow and user link across Web2 and Web3.

The financial applications of virtual currencies and the ability of blockchain technology to lower financial barriers have been fully proven, and it has also been fully proven that Web2 games have a large number of players and sustained and stable cash income. Combining the two to take advantage of each other is in line with the first principles.

According to the information officially released, Oneness Labs uses three sets of products to financialize games running on Web2 as the three core values of RWA assets: game revenue, players, and IP value.

Payment Processor puts the fiat currency recharge and in-app purchase (commonly known as game turnover) of Web2 games on the chain. Game turnover enters the games Vault through smart contracts at a certain ratio, providing real value support for the tokens and assets issued by this game in Web3. The higher the turnover of the Web2 game, the greater the value of the treasury, and the higher the value of the game tokens. The game turnover entering the treasury Vault automatically realizes the liquidity provision and repurchase of game tokens according to the smart contract.

The core of Oneness Adapter is to encapsulate Web3 services such as NFT/Token Swap, Lending, Bridge and On-off ramp to form a set of protocol layer components that can help Web2 games easily access the Web3 system, enable Web2 games and players to experience and use Web3 services smoothly, and quickly connect to the liquidity of the financial world.

Game Xverse extends the IP from the game, establishes a mapping of the game in the Web3 world, and an extracorporeal economic cycle based on player consensus and IP culture. This mapping and extracorporeal cycle share the user pool with the original game, and gradually transforms Web2 game users into Web3 governance and transaction users through modular components such as incentives, tasks, governance, Defi, UGC character prop generation and trading systems.

Based on the above three modules, Oneness has built a special gaming intent implementation layer. One end of this implementation layer is inserted into Web2 games in the form of SDK, bringing game funds, users, and IP-derived asset values to the chain. The other end is connected to various ecosystems of Web3, easily connecting to the flow of traffic and assets, thus forming mass adoption. This is the Oneness Gaming-Intent Layer, which is also the underlying architecture supporting the entire Oneness system.

Interestingly, the game IP cooperation they cooperate on is different from all previous Web3 games. First, because of the positioning of the business model, the Oneness ecosystem is composed of online Web2 games; second, the game projects they cooperate on are almost all well-known game IPs. From IGGs ace work Lords Mobile, Tap 4 Funs fastest-growing Age of Apes, and Chuangmeng Tiandis world-highest download Subway Surfer, etc., these are all Web2 masterpieces with tens of millions of daily active players and monthly turnover of over 100 million. In a recent AMA held by the Oneness Labs community, directors and executives of many of the worlds top 20 game listed companies expressed their recognition of Onenesss innovative solutions and officially announced cooperation.

Oneness Labs CEO Kathy has been interacting with top game companies such as Supercell CEO Ilkka Paananen, domestic game companies such as Perfect World, Sanqi Interactive Entertainment, and X.D., including first-tier investment institutions and technology company founders in Europe and the United States. Kathy is also frequently invited and speaks at various international top technology forums. It is understood that the core team of Oneness comes from C-level executives of Xterio, Funplus and Tencent, and the technical team comes from MIT.

Oneness Labs is beta testing the community game SparkFest Season 2. According to official announcement, the game will be officially launched at the end of August. SparkFest is a series of game activities that will eventually produce the most important governance miner assets in the ecosystem. The current game activity is a social strategy game with an earthquake theme, which is highly strategic and game-like. Free to play attracts on-chain users. Users win level 1 fragments by participating in the earthquake game, and eventually unlock the upcoming ecological blockbuster asset Game Xbox NFT of Oneness through upgrade synthesis.

The newly issued Game Xbox NFT will serve as the core governance asset and the only mining tool in the Oneness ecosystem. The revenue will mainly include the following parts:

• 15% Continuous mining of mainnet token $ONS

• 50% of the revenue dividends of Game Xverse, including 50-70% of the distribution income obtained by Oneness from game distribution, handling fee income and other agreement income

• Game token mining rewards for all games released in the Game Xverse ecosystem

• Game Xverse privileges, such as Game token presale governance rights, fee reductions, priority in participating in some defi protocols, etc.

Users who participate in the SparkFest game can also obtain four benefits. The first is level 1 fragments, which are used to synthesize Game Xbox; the second is level 4 fragments, which are used to pledge and mine level 1 fragments. Level 4 fragments are also NFTs and can be traded; the third is that all fragments can be exchanged for ONSS at the end of the season, and will be exchanged for ONS mainnet tokens at a certain ratio in the future; the fourth is to invite users to participate, and you can get 15% of the Bet rewards and Attack rewards of the inviting users, and the benefits of the invitees will not be reduced. In a word, it is not a waste of time and you can upgrade the final Game Xbox.

There are two key parts to playing the game: Bet and Attack, which are conducted once a day. There are five camps in total, representing five major games officially announced by Oneness for cooperation, and they are also the first batch of game assets for Game Xbox owners to participate in mining. Users choose to bet on one camp and attack on another camp within 12 hours every day. At the same time, in order to achieve the final victory and divide the bonus pool, users will form teams and dismantle teams in the official Discord channel of Oneness to attack and bet. In addition to a dedicated game channel, Discord will also have novice guidance and tutorials. When you choose a camp, you will obtain the corresponding Discord camp identity, participate in your own camp or lurk in other camps for discussions and undercover, judge strategies, or confuse the audience, or follow opinion leaders or big players. Discord will also send red envelopes from time to time.

Oneness Labs issued a limited edition of 1,000 NFTs in June, Onespark, which is currently performing very well, with the floor price remaining at around 0.01 BTC, making it a very solid BTC ecosystem asset in recent times. It was officially announced that all OneSpark Holders will receive an airdrop of Game Xbox and the fourth-level fragment NFT of the mining machine in the SparkFest game.

Currently, the Oneness community has opened a white ticket activity for the fourth-level fragments of the SparkFest game Mining Machine, and has started the public beta on August 5. The limited public beta is only for 300 people. It is reported that after completing the public beta, the fourth-level fragment white ticket can be directly obtained. Therefore, the white ticket of the public beta activity is not only circulated in the Oneness community but also in many well-known game communities.

Oneness Labs’ Litepaper has also been announced on Oneness Labs’ official Twitter account, with 62% of the token allocation going to the ecosystem and community, which is quite exciting.

The biggest difference between Oneness Labs and the common Gamefi projects in the past is that Oneness does not play the existing user market game in Web3, but connects the game users, revenue flow and IP value running in Web2 to Web3 like a conversion interface, so that the original game users, revenue flow, and IP content of the game such as characters, props, equipment, etc. can be connected to the asset world of Web3 and get value amplification and wealth distribution. After the re-creation and transaction pricing of these IP contents by the Web3 community, they are applied back to the original games that already have a large number of players and consumers, and the value benefits and contributions of creators and communities have created an economic cycle of incremental markets.