FameEX product strategy in one article: simplification, intelligence, and humanity

Covering all application scenarios on one platform is the obsession of most crypto projects on the market.

At present, there is only one killer application scenario in the crypto field, and that is the trading scenario. Whether they are crypto novices or professional traders, their most urgent need is to reduce trading risks as much as possible and enjoy more stable, faster, deeper and simpler crypto transactions.

For cryptocurrency exchanges, it is not the best choice to integrate all application scenarios such as mining, staking, and financial management into the platform ecosystem without screening. Simplified, intelligent, and humanized product strategies are the powerful driving force to drive user demand.

FameEXs three major product principles: Simplified trading products

In 2020, FameEX trading platform launched its self-developed Turbine-level Memory Matching System, which has now evolved to the third generation and can handle 1 million transactions per second at peak, ranking among the top 5 in the industry. This ultra-high-performance matching system is hard to find on the market, and the main product strategy of most platforms is still centered on multiple currencies and low fees.

Why did it take more than two years to prepare and develop such a stable system? FameEXs consideration is: the crypto market fluctuates greatly, and a stable trading scenario is the core demand of users. Under extreme market conditions, users do not need a wide variety of derivatives, but a high-performance and stable matching system that can provide users with better trading guarantees. Therefore, FameEXs third-generation turbo memory matching system has become a connector between the platform and users. As long as the performance is stable enough, users will naturally be inseparable from FameEX.

As far as the product itself is concerned, most platforms consider what products and functions can attract traffic, and what kind of functions can be expanded to occupy market share; looking at the product beyond the product, we must understand that user needs are actually very simple. Simplicity is the power that can create the ultimate.

FameEXs three major product principles: Intelligent core products

In the AI track, the FameEX platform may not be the best, but its research and development is very early. As early as 2022, FameEX launched an intelligent grid trading product in the spot sector. This product can intelligently backtest the currency trading information of the past 7 days. Through AI system calculations, it recommends reasonable price ranges, grid numbers, single grid transaction quantities and other important parameters to users, and assists users in trading after evaluating single grid profits and capital usage.

FameEX is derived from the words Fame and Exchange. Fame means reputation and reputation. FameEX hopes to become a prestigious exchange, and reducing user trading risks and creating a fair and free trading environment is the brand mission of the FameEX platform and its first principle. After actual combat verification, the adoption of AI technology may effectively assist users in trading, reduce the interference of subjective factors in the grid trading process, and effectively reduce trading risks. Since its launch, this product has become one of the most popular products of the FameEX platform.

Smart grid trading products are the first step in the FameEX platforms core product intelligence strategy and an important step in future product strategy. FameEX is well aware that only by making core products intelligent can it keep up with user needs in the rapidly developing encryption market and become the most trusted cryptocurrency trading platform for users.

FameEXs three major product principles: humanized platform services

Paying attention to the user experience, providing timely feedback on user needs, and solving user problems in real time are just three simple service requirements, which is the insurmountable interaction gap for most trading platforms. This is not alarmist. When most crypto users encounter trading problems, they cannot respond and solve them in a timely and effective manner. This is a communication problem that has always existed in the crypto field. The platform service is not humane enough, the customer service response is not timely enough, and the problem solving is not effective enough. These are the core reasons why the trading platform cannot win the ultimate trust of users.

Humanized service is exactly the path that FameEX has been exploring. Not long ago, the FameEX platform announced the establishment of a second-level response mechanism to make the process of finding customer service simpler. The crypto trading market is changing rapidly, and any missed opportunity may increase the risk of user funds. Therefore, in order to better help users and assist in trading, the FameEX platform has proposed a second-level response mechanism. After the user opens the feedback channel, the customer service must respond in time within 6 seconds, quickly guide according to the users questions, and prevent the user from missing the opportunity to trade, while making the user feedback channel simpler. If there is a problem, find customer service, respond in 6 seconds, and 100% solve it, which has become the value benchmark of the FameEX platform customer service system.

Timely response and resolution of user issues are only the basic services of the FameEX platforms second-level response mechanism. In order to more professionally resolve complex problems encountered by users, the FameEX platform has also selected technical customer service staff with extensive experience in the fields of technology and finance to provide professional guidance to users with urgent situations and professional problems, ensuring that every users problem can be well resolved.

Making a trading platform into a complete ecosystem is not suitable for all exchanges, covering all application scenarios, and should not become the obsession of all crypto projects. Most products do not lack good technical innovation, but have formulated wrong product strategies. Focusing on the core trading needs of users, formulating a simplified, intelligent, and humanized product strategy, and providing users with more excellent trading services are the key to winning users attention and expectations.