MakerDAO is considering abandoning the Sky brand and will conduct a public opinion survey on November 4th

After reshaping the brand and successfully launching the USDS stablecoin, MakerDAO is considering abandoning the Sky brand. The USDS stablecoin was launched in August, aiming to provide native token rewards and operate alongside the existing DAI synthetic stablecoin, which remains unchanged. On-chain data shows that its supply volume is 1.2 billion USD with a savings rate of 6.5%, and community members generally believe this release has been successful.

Sky co-founder Rune Christensen is currently considering three solutions to address community concerns: continue using Sky as a core brand, doubling down on its recent development momentum; repositioning the Maker brand back to its original identity and restoring MKR as the only governance token; or returning Maker under a new brand consistent with current ecosystem while maintaining its existing trustworthiness and stability.

MakerDAO has spent 13.79 million DAI and 9535 MKR (a total of approximately $25 million) on branding overhaul. Christensen will hold a community conference call to collect feedback about branding reconstruction, then an official governance poll will be conducted by this platform on November 4th to determine next steps.